Jasmin Amarélia

The Beginning

Jasmine was born at the height of summer, when jasmine blossoms are in full bloom. Inspired by the flower’s elegance and purity, her parents named her Jasmine, a name that signifies both pearl and grace.

Her grandmother often said, "Jasmine may be small, but its fragrance lingers, and its beauty never fades—just like a timeless piece of jewelry." These words left a deep impression on Jasmine. As she grew older, she began designing her first jasmine-inspired jewelry, seeking to capture the flower’s elegance and natural beauty in her creations. When she completed her first piece, she named it Jasmine Bloom—a tribute to the pure and delicate beauty of the jasmine flower.

The Birth of a Brand

The journey of Jasmin Amarélia took a defining turn in 2019. While crafting a special gift for her customer Tracy’s 56th birthday, Jasmine listened to a heartfelt story that profoundly shaped her philosophy on beauty and self-love.

Tracy shared, "When I was young, I used to think that caring about beauty was superficial. I devoted my time and energy to my family and career, rarely considering my own needs. But everything changed when I turned 50. My children left home to pursue their own lives, and my husband, too, seemed lost in his work, his passion for life slowly fading. The house felt empty, and so did my heart.

One day, while sorting through old belongings, I found a photograph of myself in my 20s. I was wearing a simple white dress, my eyes bright with hope, a radiant smile playing at the corners of my lips. I stared at the picture for a long time, then silently asked myself, ‘When was the last time I bought a dress I truly loved? When was the last time I smiled at myself with that same joy?’

That night, I sat by my bed and wrote down a single sentence: ‘Loving beauty is the first step to loving yourself.’ From that moment on, I decided to embrace life with more intention, to add small rituals of joy to my days, and to treat myself with kindness. It took me nearly a lifetime to realize that loving beauty isn’t about vanity—it’s about reminding yourself that you deserve to be cherished."*

Tracy’s story resonated deeply with Jasmine. She realized that beauty is not about pleasing others—it is about a way to allow yourself to find confidence and happiness.

Inspired by this revelation, she chose to name her brand Jasmin Amarélia,

Incorporating:

Amar – derived from Latin, meaning love.
Élia – an elegant suffix symbolizing nobility and radiance.
Together, Amarélia means "the light of love," perfectly encapsulating Jasmine’s design philosophy: every piece of jewelry should carry love and memories, illuminating the wearer’s life with meaning and beauty.

The Brand’s Philosophy

At Jasmin Amarélia, jewelry is more than an accessory—it is an expression of emotion and memory. Whether it’s a delicate necklace, a unique ring, or an understated yet sparkling pair of earrings, each piece tells a story and captures a moment of life.